Howdy folks….been a bit I know…sorry…life has a way of getting busy…I am writing on the flight home from the biggest convention there is for broadcasters. It is simply called NAB which stands for the National Association of Broadcasters.
NAB is a HUGE convention held in Las Vegas every year. Honestly it is a time for us technical folks to get out of town and see the new toys. It is also a time to see old friends make new ones and see what everybody thinks about the direction of our industry.
Funny thing happened on the way to NAB though…it has been high jacked by content folks…not technical folks. Now let me say that I am not sure it is a good thing or a bad thing…trying to really digest it…but my big ol’ gut says bad.
The keynote speaker was James Cameron and there was a conversation with Kevin Smith day as well..good folks…but really what can they offer a bunch of technical guys…sure Cameron can talk about how great 3D is and how he did this and did that to save the movie industry and Smith can tell us the struggles to get a movie made…but this is a conference of broadcasters not movie people.
Content is important…but this convention has always been about how to get that content on the airways, cable, and online. Walking around the three huge convention buildings filled of gadgets and gizmos I noticed something..this is basically the same gadgets and gizmos that have been around the past couple of years. Was there cool stuff?? Oh yea! Was there anything that I thought would be a game changer in the video industry??? Uh…no..not really..and that is not good. This convention has always had someone there that everyone was rushing to see…a few years ago there was the RED camera..a couple of years ago 3D showed it’s ugly head..but this year…nothing…nada….zero…
If the NAB folks are going to turn this convention into content driven…well..not sure they will like the attendance numbers in a few years…cause the technical folks will quit coming…even if it is in Vegas.
Look I know a lot of the issues in our industry and most of them are because of our economy..it stinks…and when the economy stinks the broadcast industry stinks worse cause the first thing to go in a company’s budget is advertising…and advertising drives the bus…so…the circle gets only halfway around..but just seems there are so many content conferences out there I think my over all feeling is this path that NAB may be heading down is not good…
There needs to be a place for innovation…and there needs to be a showplace to see that innovation…and if NAB would rather become a place of content folks because having movie guys come in looks sexier…well maybe there will be another place that pops up that us technical folks can go….only time will tell…well time to get groovin’!!!
Location:Somewhere between Vegas & Texas